{"id":24896,"date":"2025-11-07T12:19:36","date_gmt":"2025-11-07T12:19:36","guid":{"rendered":"https:\/\/marketing.sheshtawy.net\/?p=24896"},"modified":"2025-11-07T12:24:56","modified_gmt":"2025-11-07T12:24:56","slug":"%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a","status":"publish","type":"post","link":"https:\/\/marketing.sheshtawy.net\/en\/%d8%a3%d9%81%d8%b6%d9%84-%d8%b4%d8%b1%d9%83%d8%a9-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0636\u0645\u0627\u0646 \u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643 \u0641\u064a 2026 \u061f (\u062e\u0628\u0631\u0629 10 \u0633\u0646\u0648\u0627\u062a \u0641\u064a \u062a\u062d\u0644\u064a\u0644 KPIs 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\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u0631\u0648\u064a\u062c (\u0623\u0648 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a). \u0641\u0647\u0645 \u0647\u0630\u0627 \u0627\u0644\u062a\u0645\u064a\u064a\u0632 \u0627\u0644\u062c\u0648\u0647\u0631\u064a \u0647\u0648 \u062e\u0637\u0648\u062a\u0643 \u0627\u0644\u0623\u0648\u0644\u0649 \u0646\u062d\u0648 \u0627\u062e\u062a\u064a\u0627\u0631 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0643\u0641\u0624\u0629.<\/p>\n<p><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 (Marketing)<\/b> \u0647\u0648 <b>\u0627\u0644\u0639\u0644\u0645<\/b> \u0648\u0631\u0627\u0621 \u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644. \u0625\u0646\u0647 \u0639\u0645\u0644\u064a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0628\u062f\u0623 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0644\u062f\u064a\u0643 \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629. \u0645\u0647\u0645\u062a\u0647 \u0647\u064a:<\/p>\n<ol start=\"1\">\n<li><b>\u0627\u0643\u062a\u0634\u0627\u0641<\/b> \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0633\u0648\u0642 \u0648\u0622\u0644\u0627\u0645\u0647.<\/li>\n<li><b>\u062a\u0637\u0648\u064a\u0631<\/b> \u0645\u0646\u062a\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u062a\u0644\u0628\u064a \u0647\u0630\u0647 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a (\u0627\u0644\u0645\u0646\u062a\u062c \u0627\u0644\u0645\u0646\u0627\u0633\u0628).<\/li>\n<li><b>\u062a\u062d\u062f\u064a\u062f<\/b> \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0648\u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u062a\u0648\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c.<\/li>\n<\/ol>\n<p>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0639\u0627\u0644 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\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/p>\n<p><b>\u0627\u0644\u062a\u0631\u0648\u064a\u062c (Promotion)<\/b> \u0647\u0648 \u062c\u0632\u0621 \u0648\u0627\u062d\u062f \u0641\u0642\u0637 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0648\u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u0625\u064a\u0635\u0627\u0644 \u0631\u0633\u0627\u0644\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0625\u0644\u0649 \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641. \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0627\u0644\u0646\u0634\u0631 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644\u060c \u0648\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a&#8230; \u0643\u0644 \u0647\u0630\u0647 \u0623\u062f\u0648\u0627\u062a <b>\u062a\u0631\u0648\u064a\u062c<\/b>.<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><b>\u0646\u0635\u064a\u062d\u0629 \u0627\u0644\u062e\u0628\u064a\u0631:<\/b> \u0625\u0630\u0627 \u0643\u0627\u0646\u062a <b>\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627 \u062a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 &#8220;\u0643\u0645 \u0623\u0646\u0641\u0642\u0646\u0627 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a&#8221; \u0623\u0648 &#8220;\u0639\u062f\u062f \u0627\u0644\u0645\u062a\u0627\u0628\u0639\u064a\u0646 \u0627\u0644\u062c\u062f\u062f&#8221;\u060c \u0641\u0647\u0630\u0647 \u0634\u0631\u0643\u0629 <b>\u062a\u0631\u0648\u064a\u062c<\/b> \u0648\u0644\u064a\u0633\u062a \u0634\u0631\u0643\u0629 <b>\u062a\u0633\u0648\u064a\u0642 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/b>. \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 \u062a\u0628\u062d\u062b \u0639\u0646 \u0634\u0631\u064a\u0643 \u062a\u0633\u0648\u064a\u0642\u064a \u064a\u0641\u0647\u0645 \u0643\u064a\u0641\u064a\u0629 \u0631\u0628\u0637 \u062c\u0647\u0648\u062f \u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0628\u0640 <b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (CLV)<\/b>.<\/p>\n<\/blockquote>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\"><a href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #ff0000;\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/span><br \/>\n<\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3><b>\u06332: \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0644\u061f \u0648\u0645\u062a\u0649 \u0623\u062d\u062a\u0627\u062c \u0623\u064a\u0647\u0645\u0627\u061f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<table>\n<thead>\n<tr>\n<td><strong>\u0648\u062c\u0647 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/strong><\/td>\n<td><strong>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Agency)<\/strong><\/td>\n<td><strong>\u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0644 (Freelancer)<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u062a\u062e\u0635\u0635 \u0648\u0627\u0644\u0639\u0645\u0642<\/b><\/td>\n<td>\u0641\u0631\u064a\u0642 \u0645\u062a\u062e\u0635\u0635 \u064a\u0636\u0645 (SEO Expert\u060c Media Buyer\u060c Content Specialist\u060c Designer) \u0641\u064a \u0645\u0643\u0627\u0646 \u0648\u0627\u062d\u062f.<\/td>\n<td>\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u062a\u062e\u0635\u0635 \u0641\u064a \u0645\u062c\u0627\u0644 \u0648\u0627\u062d\u062f (\u0645\u062b\u0644\u0627\u064b \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0648 \u062a\u0635\u0645\u064a\u0645).<\/td>\n<\/tr>\n<tr>\n<td><b>\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/b><\/td>\n<td>\u0623\u0642\u0644 \u062e\u0637\u0648\u0631\u0629\u061b \u063a\u064a\u0627\u0628 \u0645\u0648\u0638\u0641 \u0644\u0627 \u064a\u0648\u0642\u0641 \u0627\u0644\u0639\u0645\u0644. \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0644\u062a\u0632\u0645\u0629 \u0628\u062a\u0642\u062f\u064a\u0645 \u0628\u062f\u064a\u0644.<\/td>\n<td>\u062e\u0637\u0631 \u0645\u0631\u062a\u0641\u0639\u061b \u0645\u0631\u0636 \u0623\u0648 \u063a\u064a\u0627\u0628 \u0627\u0644\u0645\u0633\u062a\u0642\u0644 \u0642\u062f \u064a\u0648\u0642\u0641 \u0627\u0644\u062d\u0645\u0644\u0627\u062a.<\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u062a\u0643\u0644\u0641\u0629<\/b><\/td>\n<td>\u0623\u0639\u0644\u0649 \u062a\u0643\u0644\u0641\u0629 \u0625\u062c\u0645\u0627\u0644\u064a\u0629\u061b \u062a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0647\u064a\u0643\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0648\u0627\u0644\u0636\u0645\u0627\u0646 \u0648\u0627\u0644\u062c\u0648\u062f\u0629.<\/td>\n<td>\u0623\u0642\u0644 \u062a\u0643\u0644\u0641\u0629\u061b \u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0645\u062d\u062f\u0648\u062f\u0629 \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0635\u063a\u064a\u0631\u0629 \u062c\u062f\u0627\u064b.<\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629<\/b><\/td>\n<td>\u0644\u062f\u064a\u0647\u0627 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 (Social, SEO, Email) \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0643\u0627\u0645\u0644\u0629.<\/td>\n<td>\u0639\u0627\u062f\u0629 \u0645\u0627 \u064a\u0646\u0641\u0630 \u0645\u0647\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u062d\u062f\u062f\u0629 \u062f\u0648\u0646 \u0631\u0628\u0637 \u0634\u0627\u0645\u0644.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><\/h3>\n<h6><b>\u0645\u062a\u0649 \u062a\u062d\u062a\u0627\u062c \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/b><\/h6>\n<p>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0634\u0631\u0648\u0639\u0643 \u064a\u0645\u0631 \u0628\u0645\u0631\u062d\u0644\u0629 \u0646\u0645\u0648\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a (SEO &amp; Paid Ads &amp; Content)\u060c \u0648\u0644\u062f\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u062a\u062c\u0627\u0648\u0632 5000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u0627\u064b\u060c \u0641\u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0647\u064a\u0643\u0644 \u0641\u0631\u064a\u0642 \u0627\u0644\u0640 Agency \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u062a\u062e\u0635\u0635.<\/p>\n<h3><\/h3>\n<h3><b>\u06333: \u0643\u064a\u0641 \u0623\u064f\u062c\u0647\u0632 \u0645\u0634\u0631\u0648\u0639\u064a \u0642\u0628\u0644 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f (\u062e\u0637\u0648\u0627\u062a \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u062a\u0639\u0627\u0642\u062f)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>\u0642\u0628\u0644 \u0623\u0646 \u062a\u0641\u062a\u062d \u0627\u0644\u0628\u0627\u0628 \u0644\u0623\u064a <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b>\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0633\u062a\u0639\u062f\u0627\u064b:<\/p>\n<ol start=\"1\">\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0647\u062f\u0641 (SMART Goals):<\/b> \u0644\u0627 \u062a\u0642\u0644 &#8220;\u0623\u0631\u064a\u062f \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a&#8221;. \u0642\u0644: &#8220;<b>\u0623\u0631\u064a\u062f \u062a\u062d\u0642\u064a\u0642 100 \u0639\u0645\u0644\u064a\u0629 \u0628\u064a\u0639 \u0628\u0642\u064a\u0645\u0629 5000 \u062f\u0648\u0644\u0627\u0631 \u0634\u0647\u0631\u064a\u0627\u064b\u060c \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0628\u0639 \u0627\u0644\u062b\u0627\u0644\u062b \u0645\u0646 \u0647\u0630\u0627 \u0627\u0644\u0639\u0627\u0645\u060c \u0645\u0639 \u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS) \u0644\u0627 \u064a\u0642\u0644 \u0639\u0646 3:1<\/b>.&#8221;<\/li>\n<li><b>\u0641\u0647\u0645 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642 (Budget Clarity):<\/b> \u0627\u0641\u0635\u0644 \u0628\u0648\u0636\u0648\u062d \u0628\u064a\u0646:\n<ul>\n<li><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0629:<\/b> \u0645\u0627 \u062a\u062f\u0641\u0639\u0647 \u0644\u0644\u0634\u0631\u0643\u0629 \u0643\u0631\u0633\u0648\u0645 (Fees).<\/li>\n<li><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646:<\/b> \u0645\u0627 \u064a\u062a\u0645 \u062f\u0641\u0639\u0647 \u0644\u0644\u0645\u0646\u0635\u0627\u062a (Google, Meta, etc.).<\/li>\n<\/ul>\n<\/li>\n<li><b>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0628\u062f\u0642\u0629 (Ideal Customer Persona):<\/b> \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u0629 \u0633\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. \u0643\u0646 \u0645\u0633\u062a\u0639\u062f\u0627\u064b \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0646: \u0645\u0646 \u0647\u0648 \u0639\u0645\u064a\u0644\u0643\u061f \u0645\u0627 \u0647\u064a \u0622\u0644\u0627\u0645\u0647\u061f \u0645\u0627 \u0647\u064a \u0642\u064a\u0645\u062a\u0647 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0643 (CLV)\u061f<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b>\u062b\u0627\u0646\u064a\u0627\u064b : \u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0639\u0645\u0644\u064a\u0629 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a (\u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062e\u0628\u064a\u0631)<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p>\u0647\u0646\u0627 \u064a\u0643\u0645\u0646 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0634\u0631\u0643\u0629 \u0639\u0627\u062f\u064a\u0629 \u0648\u0634\u0631\u0643\u0629 \u0631\u0627\u0626\u062f\u0629. \u0644\u0627 \u062a\u0642\u064a\u0651\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u062c\u0645\u0627\u0644 \u0645\u0648\u0642\u0639\u0647\u0627\u060c \u0628\u0644 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0646\u0647\u062c\u064a\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 <b>KPIs \u0631\u0628\u062d\u064a\u0629<\/b>.<\/p>\n<h3><b>\u06334: \u0645\u0627 \u0647\u064a \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0642\u0648\u064a\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u062e\u0644\u0627\u0641 &#8220;\u0627\u0644\u062e\u0628\u0631\u0629 \u0648\u0627\u0644\u0633\u0645\u0639\u0629&#8221; \u0627\u0644\u0639\u0627\u0645\u0629\u061f<\/b><\/h3>\n<p>\u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u064a <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0628\u0648\u0639\u064a\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0645\u0633\u0629 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/p>\n<p>&nbsp;<\/p>\n<h4><b>1. \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u0629 (Niche Experience) \u0648\u0627\u0644\u0639\u0645\u0642:<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0637\u0631\u062d\u0647:<\/b> &#8220;\u0647\u0644 \u0639\u0645\u0644\u062a\u0645 \u0645\u0639 \u0639\u0645\u0644\u0627\u0621 \u0641\u064a <b>\u0646\u0641\u0633 \u0627\u0644\u0642\u0637\u0627\u0639<\/b> (\u0645\u062b\u0644 \u0627\u0644\u0639\u0642\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0627\u062e\u0631\u0629\u060c \u0623\u0648 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0644\u0641)\u061f&#8221;<\/li>\n<li><b>\u0627\u0644\u0633\u0628\u0628:<\/b> \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u064a \u0644\u062f\u064a\u0647\u0627 \u062e\u0628\u0631\u0629 \u0641\u064a \u0642\u0637\u0627\u0639\u0643 \u062a\u0641\u0647\u0645 \u0644\u063a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644\u060c \u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646. \u0633\u062a\u062e\u062a\u0635\u0631 \u0639\u0644\u064a\u0643 6 \u0623\u0634\u0647\u0631 \u0645\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0648\u0627\u0644\u062e\u0637\u0623. <b>\u0627\u0637\u0644\u0628 \u062f\u0631\u0627\u0633\u0627\u062a \u062d\u0627\u0644\u0629 \u0641\u0639\u0644\u064a\u0629 \u0648\u0645\u0648\u062b\u0642\u0629<\/b>\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0634\u0639\u0627\u0631\u0627\u062a \u0639\u0645\u0644\u0627\u0621 \u0633\u0627\u0628\u0642\u064a\u0646.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>2. \u0627\u0644\u0645\u0646\u0647\u062c\u064a\u0629 \u0627\u0644\u0645\u062a\u0628\u0639\u0629 \u0648\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 (Methodology &amp; Transparency):<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0648\u064a\u0629 \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u062d\u0644\u064a\u0644 (Audit):<\/b> \u0644\u0627 \u062a\u0642\u0628\u0644 \u0634\u0631\u0643\u0629 \u062a\u0642\u062f\u0645 \u0644\u0643 \u062e\u0637\u0629 \u0623\u0633\u0639\u0627\u0631 \u062c\u0627\u0647\u0632\u0629 \u0642\u0628\u0644 \u0623\u0646 \u062a\u062d\u0644\u0644 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u062d\u0627\u0644\u064a\u060c \u0645\u0646\u0627\u0641\u0633\u064a\u0643\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629. \u064a\u062c\u0628 \u0623\u0646 \u062a\u0628\u062f\u0623 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0640 <b>\u062a\u0642\u0631\u064a\u0631 \u062a\u062d\u0644\u064a\u0644\u064a \u0639\u0645\u064a\u0642<\/b>.<\/li>\n<li><b>\u0645\u0646 \u064a\u0645\u0644\u0643 \u0627\u0644\u0623\u0635\u0648\u0644\u061f<\/b> \u0634\u0631\u0637 \u0623\u0633\u0627\u0633\u064a: \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062c\u0645\u064a\u0639 \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062c\u0648\u062c\u0644 (Google Analytics)\u060c \u0648\u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u060c <b>\u0645\u0645\u0644\u0648\u0643\u0629 \u0644\u0643 \u0628\u0627\u0644\u0643\u0627\u0645\u0644<\/b> \u0643\u0639\u0645\u064a\u0644. <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0646 \u062a\u0639\u062a\u0631\u0636 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0634\u0631\u0637 \u0623\u0628\u062f\u0627\u064b.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>3. \u062b\u0642\u0627\u0641\u0629 \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629 (Accountability Culture):<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 &#8220;\u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631&#8221; \u0648 &#8220;\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629&#8221;:<\/b> \u0644\u0627 \u062a\u0643\u062a\u0641\u0650 \u0628\u062a\u0642\u0631\u064a\u0631 \u0634\u0647\u0631\u064a \u064a\u0648\u0636\u062d \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a. \u0627\u0637\u0644\u0628 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u062f\u0648\u0631\u064a\u0629 (\u0623\u0633\u0628\u0648\u0639\u064a\u0629 \u0623\u0648 \u0643\u0644 \u0623\u0633\u0628\u0648\u0639\u064a\u0646) \u0644\u0645\u0646\u0627\u0642\u0634\u0629 <b>\u0627\u0644\u062a\u062d\u062f\u064a\u0627\u062a<\/b> \u0648 <b>\u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a\u0629<\/b>\u060c \u0648\u0644\u064a\u0633 \u0645\u062c\u0631\u062f \u0639\u0631\u0636 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u062c\u064a\u062f\u0629.<\/li>\n<li><b>\u0645\u064e\u0646 \u0647\u0648 \u0645\u062f\u064a\u0631 \u062d\u0633\u0627\u0628\u0643 (Account Manager)\u061f<\/b> \u0627\u0637\u0644\u0628 \u0645\u0642\u0627\u0628\u0644\u0629 \u0645\u0628\u0627\u0634\u0631\u0629 \u0645\u0639 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0630\u064a \u0633\u064a\u062a\u0648\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u062d\u0633\u0627\u0628\u0643. \u0647\u0644 \u0644\u062f\u064a\u0647 \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639\u0643\u061f \u0647\u0644 \u0647\u0648 \u0635\u0627\u062d\u0628 \u0642\u0631\u0627\u0631 \u0623\u0645 \u0645\u062c\u0631\u062f \u0648\u0633\u064a\u0637\u061f<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>4. \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0627\u0644\u0640 (Full-Funnel Strategy) \u0648\u0644\u064a\u0633 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629:<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0623\u0641\u0636\u0644 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0628\u0646\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0642\u0645\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a \u0627\u0644\u0643\u0627\u0645\u0644 (Top, Middle, Bottom of the Funnel).<\/li>\n<li><b>\u0645\u062b\u0627\u0644:<\/b> \u0644\u0627 \u062a\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631&#8221; (Bottom of the Funnel). \u064a\u062c\u0628 \u0623\u0646 \u064a\u0642\u062f\u0645\u0648\u0627 \u062e\u0637\u0629 \u0644\u0643\u064a\u0641\u064a\u0629 &#8220;\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a&#8221; (Top) \u0648\u0643\u064a\u0641\u064a\u0629 &#8220;\u062a\u063a\u0630\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646&#8221; (Middle) \u0639\u0628\u0631 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u0623\u0648 \u0631\u0633\u0627\u0626\u0644 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>5. \u062a\u0642\u064a\u064a\u0645 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 (Content Quality) \u0648\u0627\u0644\u0640 SEO:<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u062d\u062a\u0649 \u0644\u0648 \u0644\u0645 \u064a\u0643\u0646 \u0647\u062f\u0641\u0643 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0647\u0648 \u0627\u0644\u0640 SEO\u060c \u0641\u0625\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0643\u0644\u0647.<\/li>\n<li><b>\u0627\u0644\u062a\u062d\u0642\u0642:<\/b> \u0627\u0637\u0644\u0628 \u0631\u0624\u064a\u0629 \u0639\u064a\u0646\u0629 \u0645\u0646 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0630\u064a \u0623\u0646\u062a\u062c\u0648\u0647 \u0644\u0639\u0645\u0644\u0627\u0621 \u0622\u062e\u0631\u064a\u0646. \u0647\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0623\u0635\u064a\u0644 \u0648\u0645\u064f\u0631\u0643\u0651\u0632 \u0648\u064a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629\u060c \u0623\u0645 \u0623\u0646\u0647 \u0645\u062c\u0631\u062f \u062a\u0643\u0631\u0627\u0631 \u0644\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u0634\u0631\u0629\u061f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u064a\u0644 \u0647\u0648 \u0627\u0644\u0639\u0627\u0645\u0644 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0644\u0644\u0638\u0647\u0648\u0631 \u0628\u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u062c\u0648\u062c\u0644.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3><b>\u06335: \u0645\u0627 \u0647\u064a \u0623\u0647\u0645 7 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u064a\u062c\u0628 \u0623\u0646 \u0623\u0637\u0644\u0628 \u0645\u0646 \u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0647\u0627 \u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0626\u0647\u0645\u061f (C-Suite KPIs)<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>\u0644\u062a\u0642\u064a\u064a\u0645 \u0623\u062f\u0627\u0621 \u0623\u064a <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b>\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0646\u062a\u0642\u0644 \u0645\u0646 \u0642\u064a\u0627\u0633 <b>\u0627\u0644\u0646\u0634\u0627\u0637<\/b> (Activity) \u0625\u0644\u0649 \u0642\u064a\u0627\u0633 <b>\u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0631\u0628\u062d\u064a\u0629<\/b> (Profitability). \u0647\u0630\u0647 \u0647\u064a \u0627\u0644\u0640 KPIs \u0627\u0644\u0633\u0628\u0639\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u0637\u0627\u0644\u0628 \u0628\u0647\u0627 \u0641\u064a \u062a\u0642\u0627\u0631\u064a\u0631\u0643:<\/p>\n<div class=\"horizontal-scroll-wrapper\">\n<div class=\"table-block-component\">\n<div class=\"table-block has-export-button\">\n<div class=\"table-content not-end-of-paragraph\" data-hveid=\"0\" data-ved=\"0CAAQ3ecQahcKEwig28ad79-QAxUAAAAAHQAAAAAQSQ\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"horizontal-scroll-wrapper\">\n<div class=\"table-block-component\">\n<div class=\"table-block has-export-button\">\n<div class=\"table-content not-end-of-paragraph\" data-hveid=\"0\" data-ved=\"0CAAQ3ecQahcKEwig28ad79-QAxUAAAAAHQAAAAAQQQ\">\n<table>\n<thead>\n<tr>\n<td><strong>\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u062f\u0627\u0621 (KPI)<\/strong><\/td>\n<td><strong>\u0627\u0644\u062a\u0639\u0631\u064a\u0641 \u0648\u0627\u0644\u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u0639\u0645\u0644\u064a<\/strong><\/td>\n<td><strong>\u0633\u0628\u0628 \u0623\u0647\u0645\u064a\u062a\u0647 \u0644\u0635\u0627\u062d\u0628 \u0627\u0644\u0645\u0634\u0631\u0648\u0639<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>1. \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC)<\/b><\/td>\n<td><b>CAC = (\u0625\u062c\u0645\u0627\u0644\u064a \u0645\u0635\u0627\u0631\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646) \/ (\u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u062c\u062f\u062f \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u064a\u0646).<\/b><\/td>\n<td>\u0627\u0644\u0645\u0624\u0634\u0631 \u0627\u0644\u0623\u0643\u062b\u0631 \u062d\u0633\u0627\u0633\u064a\u0629. \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0640 CAC \u0623\u0639\u0644\u0649 \u0645\u0646 \u0635\u0627\u0641\u064a \u0631\u0628\u062d\u0643 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0623\u0648\u0644\u060c \u0641\u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u063a\u064a\u0631 \u0645\u0633\u062a\u062f\u0627\u0645.<\/td>\n<\/tr>\n<tr>\n<td><b>2. \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV &#8211; Customer Lifetime Value)<\/b><\/td>\n<td>\u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u0645\u062a\u0648\u0642\u0639 \u0645\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0648\u0627\u062d\u062f \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0644\u0627\u0642\u062a\u0647 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0628\u0634\u0631\u0643\u062a\u0643.<\/td>\n<td>\u062a\u0642\u064a\u064a\u0645 \u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644. \u064a\u0633\u0645\u062d \u0644\u0643 \u0628\u0625\u0646\u0641\u0627\u0642 \u0645\u0628\u0644\u063a \u0623\u0639\u0644\u0649 \u0639\u0644\u0649 \u0627\u0644\u0640 CAC \u0625\u0630\u0627 \u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u064a\u0633\u062a\u0645\u0631 \u0628\u0627\u0644\u0634\u0631\u0627\u0621.<\/td>\n<\/tr>\n<tr>\n<td><b>3. \u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a (ROAS &#8211; Return on Ad Spend)<\/b><\/td>\n<td><b>ROAS = (\u0625\u062c\u0645\u0627\u0644\u064a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0645\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a) \/ (\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a).<\/b><\/td>\n<td>\u064a\u0642\u064a\u0633 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629 \u0644\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629. (\u0645\u062b\u0644\u0627\u064b: 4:1 \u062a\u0639\u0646\u064a \u0623\u0646\u0643 \u062d\u0642\u0642\u062a 4 \u0648\u062d\u062f\u0627\u062a \u0646\u0642\u062f\u064a\u0629 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 1 \u0648\u062d\u062f\u0629 \u0646\u0642\u062f\u064a\u0629 \u062a\u0645 \u0625\u0646\u0641\u0627\u0642\u0647\u0627).<\/td>\n<\/tr>\n<tr>\n<td><b>4. \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate)<\/b><\/td>\n<td>\u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u0623\u0643\u0645\u0644\u0648\u0627 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628 (\u0634\u0631\u0627\u0621\u060c \u0637\u0644\u0628 \u0639\u0631\u0636 \u0633\u0639\u0631\u060c \u062a\u0633\u062c\u064a\u0644 \u0646\u0645\u0648\u0630\u062c).<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637 (Landing Pages) \u0627\u0644\u062a\u064a \u062a\u062f\u064a\u0631\u0647\u0627 \u0627\u0644\u0634\u0631\u0643\u0629.<\/td>\n<\/tr>\n<tr>\n<td><b>5. \u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u0639\u0627\u062f\u0644 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 (Marketing Breakeven Point)<\/b><\/td>\n<td>\u0639\u062f\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u062a\u063a\u0637\u064a\u0629 \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0631\u0633\u0648\u0645 \u0627\u0644\u0634\u0631\u0643\u0629 + \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a).<\/td>\n<td>\u0645\u0624\u0634\u0631 \u0625\u062f\u0627\u0631\u064a \u062d\u064a\u0648\u064a \u0644\u062a\u062d\u062f\u064a\u062f \u0645\u062a\u0649 \u062a\u0628\u062f\u0623 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0627\u0644\u0635\u0627\u0641\u064a\u0629.<\/td>\n<\/tr>\n<tr>\n<td><b>6. \u0645\u0639\u062f\u0644 \u0646\u0645\u0648 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 (Organic Traffic Growth) \/ Ahrefs Rank<\/b><\/td>\n<td>\u0627\u0644\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u062c\u0648\u062c\u0644).<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0640 SEO \u0648\u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0643\u0623\u0635\u0644 \u062f\u0627\u0626\u0645 \u0644\u0627 \u064a\u062a\u0637\u0644\u0628 \u062f\u0641\u0639\u0627\u064b \u0645\u0633\u062a\u0645\u0631\u0627\u064b.<\/td>\n<\/tr>\n<tr>\n<td><b>7. \u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate) \u0639\u0644\u0649 \u0627\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/b><\/td>\n<td>\u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u063a\u0627\u062f\u0631\u0648\u0646 \u0627\u0644\u0645\u0648\u0642\u0639 \u0628\u0639\u062f \u0635\u0641\u062d\u0629 \u0648\u0627\u062d\u062f\u0629 \u0641\u0642\u0637.<\/td>\n<td>\u064a\u0642\u064a\u0633 \u0645\u062f\u0649 \u062c\u0627\u0630\u0628\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u062c\u0648\u062f\u0629 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (UX). \u0627\u0631\u062a\u0641\u0627\u0639\u0647 \u064a\u0639\u0646\u064a \u0647\u062f\u0631 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2><\/h2>\n<blockquote>\n<p style=\"text-align: center;\"><b>\u062a\u0646\u0628\u064a\u0647 \u0647\u0627\u0645:<\/b> \u0625\u0630\u0627 \u0642\u062f\u0645\u062a \u0644\u0643 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u062a\u0642\u0631\u064a\u0631\u0627\u064b \u064a\u0631\u0643\u0632 \u0639\u0644\u0649: &#8220;\u0639\u062f\u062f \u0627\u0644\u0625\u0639\u062c\u0627\u0628\u0627\u062a (Likes)&#8221;\u060c &#8220;\u0645\u062f\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 (Reach)&#8221;\u060c \u0623\u0648 &#8220;\u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a (Clicks)&#8221; \u062f\u0648\u0646 \u0631\u0628\u0637\u0647\u0627 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0628\u0627\u0644\u0640 CAC \u0648\u0627\u0644\u0640 ROAS\u060c \u0641\u0647\u0630\u0647 \u0645\u0642\u0627\u064a\u064a\u0633 \u0632\u0627\u0626\u0641\u0629 (Vanity Metrics) \u0644\u0627 \u062a\u0639\u0643\u0633 \u0646\u0645\u0648\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b.<\/p>\n<\/blockquote>\n<div class=\"horizontal-scroll-wrapper\">\n<div class=\"table-block-component\">\n<div class=\"table-block has-export-button\">\n<div data-hveid=\"0\" data-ved=\"0CAAQ3ecQahcKEwig28ad79-QAxUAAAAAHQAAAAAQQQ\">\n<h2><\/h2>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h2><b>\u062b\u0627\u0644\u062b\u0627\u064b : \u0645\u0634\u0627\u0643\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0648\u0643\u064a\u0641\u064a\u0629 \u062a\u062c\u0646\u0628\u0647\u0627<\/b><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u062a\u062c\u0646\u0628 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0623\u0641\u0636\u0644 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b>. \u0628\u0635\u0641\u062a\u064a \u062e\u0628\u064a\u0631\u0627\u064b \u0639\u0627\u064a\u0634 \u0635\u0641\u0642\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0648\u0623\u062e\u0631\u0649 \u0641\u0627\u0634\u0644\u0629\u060c \u0641\u0625\u0646\u0646\u064a \u0623\u0642\u062f\u0645 \u0644\u0643 \u0623\u0628\u0631\u0632 5 \u0641\u062e\u0627\u062e \u0634\u0627\u0626\u0639\u0629 \u064a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0643\u064a\u0641\u064a\u0629 \u0628\u0646\u0627\u0621 \u0639\u0642\u062f \u064a\u062d\u0645\u064a\u0643 \u0645\u0646\u0647\u0627:<\/p>\n<h3><b>\u06336: \u0645\u0627 \u0647\u064a \u0623\u0628\u0631\u0632 5 \u0645\u0634\u0627\u0643\u0644 \u0634\u0627\u0626\u0639\u0629 \u064a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0648\u0643\u064a\u0641 \u0623\u064f\u0628\u0631\u0645 \u0639\u0642\u062f\u0627\u064b \u0644\u062a\u062c\u0646\u0628\u0647\u0627\u061f<\/b><\/h3>\n<h4><b>1. \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0639\u062f\u0645 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0641\u064a \u0645\u0644\u0643\u064a\u0629 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Digital Assets Ownership)<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b\u061f<\/b> \u062a\u0641\u062a\u062d <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u062d\u0633\u0627\u0628\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u060c \u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062c\u0648\u062c\u0644\u060c \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0628\u0627\u0633\u0645\u0647\u0627 \u0623\u0648 \u0639\u0644\u0649 \u0628\u0631\u064a\u062f \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062e\u0627\u0635 \u0628\u0647\u0627. \u0639\u0646\u062f \u0625\u0646\u0647\u0627\u0621 \u0627\u0644\u062a\u0639\u0627\u0642\u062f\u060c \u062a\u062c\u062f \u0646\u0641\u0633\u0643 \u0631\u0647\u064a\u0646\u0629 \u0644\u0647\u0645\u060c \u0648\u063a\u064a\u0631 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0627\u0644\u062a\u0627\u0631\u064a\u062e\u064a\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 (\u0627\u0644\u062a\u064a \u062a\u0643\u0644\u0641 \u0622\u0644\u0627\u0641 \u0627\u0644\u062f\u0648\u0644\u0627\u0631\u0627\u062a \u0644\u062c\u0645\u0639\u0647\u0627).<\/li>\n<li><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u062c\u0646\u0628 (\u0634\u0631\u0637 \u062a\u0639\u0627\u0642\u062f\u064a):<\/b> \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u0635 \u0627\u0644\u0639\u0642\u062f \u0628\u0648\u0636\u0648\u062d \u0639\u0644\u0649 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Google Ads Account, Meta Business Manager, Google Analytics, Domain) \u064a\u062a\u0645 \u0625\u0646\u0634\u0627\u0624\u0647\u0627 <b>\u0628\u0627\u0633\u0645 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0628\u0631\u064a\u062f\u0647 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0631\u0633\u0645\u064a<\/b>\u060c \u0648\u0623\u0646 \u064a\u062a\u0645 \u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0629 <b>\u062d\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 (Access)<\/b> \u0641\u0642\u0637 \u0648\u0644\u064a\u0633 <b>\u0627\u0644\u0645\u0644\u0643\u064a\u0629 (Ownership)<\/b>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>2. \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 &#8220;\u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0632\u0627\u0626\u0641\u0629&#8221; (Vanity Metrics)<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b\u061f<\/b> \u062a\u064f\u0642\u0646\u0639\u0643 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0623\u0646\u0647\u0627 \u062a\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u0627\u064b \u0644\u0623\u0646\u0647\u0627 &#8220;\u062d\u0642\u0642\u062a \u0645\u0644\u064a\u0648\u0646 \u0627\u0646\u0637\u0628\u0627\u0639&#8221; \u0623\u0648 &#8220;\u062c\u0644\u0628\u0646\u0627 10 \u0622\u0644\u0627\u0641 \u0645\u062a\u0627\u0628\u0639 \u062c\u062f\u064a\u062f&#8221;. \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u064a\u064a\u0633 \u062a\u0628\u062f\u0648 \u0645\u062b\u064a\u0631\u0629 \u0644\u0644\u0625\u0639\u062c\u0627\u0628 \u0648\u0644\u0643\u0646\u0647\u0627 \u0644\u0627 \u062a\u062a\u0631\u062c\u0645 \u0625\u0644\u0649 \u0645\u0628\u064a\u0639\u0627\u062a \u0623\u0648 \u0623\u0631\u0628\u0627\u062d \u0635\u0627\u0641\u064a\u0629. \u0647\u064a \u0645\u062c\u0631\u062f \u062a\u062c\u0645\u064a\u0644 \u0644\u0644\u062a\u0642\u0631\u064a\u0631.<\/li>\n<li><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u062c\u0646\u0628 (\u0634\u0631\u0637 \u062a\u0642\u0627\u0631\u064a\u0631):<\/b> \u0627\u062c\u0639\u0644 \u0627\u0644\u0639\u0642\u062f \u064a\u0631\u0643\u0632 \u062d\u0635\u0631\u064a\u0627\u064b \u0639\u0644\u0649 <b>KPIs \u0627\u0644\u0631\u0628\u062d\u064a\u0629<\/b> \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u062d\u0648\u0631 \u0627\u0644\u062b\u0627\u0646\u064a (CAC\u060c ROAS\u060c Conversion Rate). \u064a\u062c\u0628 \u0623\u0646 \u062a\u0634\u062a\u0645\u0644 \u0627\u0644\u062a\u0642\u0627\u0631\u064a\u0631 \u0627\u0644\u0634\u0647\u0631\u064a\u0629 \u0639\u0644\u0649 <b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646<\/b>\u060c <b>\u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0628\u0627\u0634\u0631\u0629<\/b> \u0627\u0644\u0646\u0627\u062a\u062c\u0629\u060c \u0648<b>\u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062e\u062f\u0645\u0629<\/b>\u061b \u0644\u064a\u062a\u0645\u0643\u0646 \u0635\u0627\u062d\u0628 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0645\u0646 \u062d\u0633\u0627\u0628 \u0635\u0627\u0641\u064a \u0627\u0644\u0631\u0628\u062d \u0627\u0644\u062d\u0642\u064a\u0642\u064a.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>3. \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0627\u0644\u062a\u0639\u0627\u0642\u062f \u0645\u0639 \u0634\u0631\u0643\u0629 &#8220;\u0627\u0644\u0643\u0644 \u0641\u064a \u0648\u0627\u062d\u062f&#8221; (Jack-of-All-Trades)<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b\u061f<\/b> \u062a\u062f\u0639\u064a \u0628\u0639\u0636 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0642\u062f\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u062e\u0628\u064a\u0631\u0627\u064b \u0641\u064a \u0643\u0644 \u0634\u064a\u0621: SEO\u060c \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062f\u0641\u0648\u0639\u0629\u060c \u062a\u0635\u0645\u064a\u0645\u060c \u062a\u0637\u0648\u064a\u0631 \u0645\u0648\u0627\u0642\u0639\u060c \u0648\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0646\u0627\u062f\u0631\u0627\u064b \u0645\u0627 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0635\u062d\u064a\u062d\u0627\u064b.<\/li>\n<li><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u062c\u0646\u0628 (\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0641\u0631\u064a\u0642 \u0648\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629):<\/b> \u0625\u0630\u0627 \u0643\u0627\u0646 \u062a\u0631\u0643\u064a\u0632\u0643 \u0647\u0648 \u0627\u0644\u0640 SEO (\u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u062c\u0648\u062c\u0644)\u060c \u0641\u0639\u0644\u064a\u0643 \u0627\u062e\u062a\u064a\u0627\u0631 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062a\u062e\u0635\u0635\u0629 \u0641\u064a \u0627\u0644\u0640 SEO<\/b> \u062a\u0638\u0647\u0631 \u0628\u0646\u0641\u0633\u0647\u0627 \u0641\u064a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0623\u0648\u0644\u0649. \u0627\u0637\u0644\u0628 \u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0645\u0627\u0621 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u0633\u064a\u062f\u064a\u0631\u0648\u0646 \u0643\u0644 \u0642\u0633\u0645: \u0645\u0646 \u0647\u0648 \u062e\u0628\u064a\u0631 \u0627\u0644\u0640 PPC (\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629)\u061f \u0648\u0645\u0627 \u0647\u064a \u0622\u062e\u0631 \u062b\u0644\u0627\u062b \u062d\u0645\u0644\u0627\u062a \u0646\u0627\u062c\u062d\u0629 \u0623\u062f\u0627\u0631\u0647\u0627\u061f<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>4. \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0639\u062f\u0645 \u0641\u0647\u0645 \u0627\u0644\u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0633\u0648\u0642 \u0628\u0639\u0645\u0642 \u0643\u0627\u0641\u064d<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b\u061f<\/b> \u062a\u0628\u062f\u0623 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u0625\u0637\u0644\u0627\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u0633\u0637\u062d\u064a\u0629 \u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u0634\u062e\u0635\u064a\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644\u064a\u0629 (Persona). \u064a\u0624\u062f\u064a \u0647\u0630\u0627 \u0625\u0644\u0649 \u0631\u0633\u0627\u0626\u0644 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0636\u0639\u064a\u0641\u0629 \u0648\u063a\u064a\u0631 \u0645\u064f\u0642\u0646\u0639\u0629.<\/li>\n<li><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u062c\u0646\u0628 (\u0634\u0631\u0637 \u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u0627\u0643\u062a\u0634\u0627\u0641 &#8211; Discovery Phase):<\/b> \u0627\u0637\u0644\u0628 \u062a\u062e\u0635\u064a\u0635 \u0623\u0633\u0628\u0648\u0639\u064a\u0646 \u0625\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0623\u0633\u0627\u0628\u064a\u0639 \u0643\u0640 <b>\u0645\u0631\u062d\u0644\u0629 \u0627\u0643\u062a\u0634\u0627\u0641 \u0645\u062f\u0641\u0648\u0639\u0629 \u0627\u0644\u0623\u062c\u0631<\/b> \u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0623\u064a \u062d\u0645\u0644\u0629. \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0631\u062d\u0644\u0629: \u0645\u0642\u0627\u0628\u0644\u0627\u062a \u0645\u0639\u0645\u0642\u0629 \u0645\u0639 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0644\u062f\u064a\u0643\u060c \u062a\u062d\u0644\u064a\u0644 5 \u0645\u0646 \u0623\u0641\u0636\u0644 \u0639\u0645\u0644\u0627\u0626\u0643\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0635\u0648\u062a \u0627\u0644\u0639\u0645\u064a\u0644 (Voice of Customer).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>5. \u0627\u0644\u0645\u0634\u0643\u0644\u0629: \u0646\u0642\u0635 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0644\u0628\u0637\u0621 \u0641\u064a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 (Communication Gap)<\/b><\/h4>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0645\u0627\u0630\u0627 \u064a\u062d\u062f\u062b\u061f<\/b> \u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0647\u062a\u0645\u0627\u0645 \u0643\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u062b\u0645 \u064a\u062a\u0645 \u0648\u0636\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0640 &#8220;Back-burner&#8221; \u0648\u062a\u0635\u0628\u062d \u0645\u0643\u0627\u0644\u0645\u0627\u062a\u0643 \u0648\u0645\u062e\u0627\u0648\u0641\u0643 \u0645\u062d\u0644 \u062a\u0623\u062c\u064a\u0644.<\/li>\n<li><b>\u0643\u064a\u0641\u064a\u0629 \u0627\u0644\u062a\u062c\u0646\u0628 (\u0634\u0631\u0637 \u0627\u0644\u062a\u0648\u0627\u0635\u0644):<\/b> \u062d\u062f\u062f \u0641\u064a \u0627\u0644\u0639\u0642\u062f <b>\u062a\u0648\u0627\u062a\u0631 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0627\u0644\u0625\u0644\u0632\u0627\u0645\u064a\u0629<\/b> (\u0645\u062b\u0644\u0627\u064b: \u0627\u062c\u062a\u0645\u0627\u0639 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0634\u0647\u0631\u064a \u0644\u0645\u062f\u0629 \u0633\u0627\u0639\u0629\u060c \u0645\u0643\u0627\u0644\u0645\u0629 \u0633\u0631\u064a\u0639\u0629 \u0623\u0633\u0628\u0648\u0639\u064a\u0629)\u060c \u0648\u062a\u062d\u062f\u064a\u062f <b>\u0648\u0642\u062a \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 (SLA &#8211; Service Level Agreement)<\/b> \u0644\u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0639\u0627\u062c\u0644\u0629 (\u0645\u062b\u0644\u0627\u064b: \u0627\u0644\u0631\u062f \u062e\u0644\u0627\u0644 4 \u0633\u0627\u0639\u0627\u062a \u0639\u0645\u0644).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3><b>\u06337: \u0643\u064a\u0641 \u0623\u0643\u062a\u0634\u0641 &#8220;\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0632\u0627\u0626\u0641\u0629&#8221; \u0644\u0628\u0639\u0636 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (\u0645\u062b\u0644 &#8220;\u0627\u0644\u0638\u0647\u0648\u0631 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u062c\u0648\u062c\u0644 \u062e\u0644\u0627\u0644 \u0634\u0647\u0631&#8221;)\u061f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>\u0623\u064a <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u062a\u064e\u0639\u0650\u062f\u0643 \u0628\u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0648\u062e\u0627\u0631\u0642\u0629 \u062f\u0648\u0646 \u062a\u062d\u0644\u064a\u0644 \u0648\u0627\u0642\u0639\u064a \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u0647\u064a \u0639\u0644\u0649 \u0627\u0644\u0623\u0631\u062c\u062d \u063a\u064a\u0631 \u0635\u0627\u062f\u0642\u0629 \u0623\u0648 \u062a\u0633\u062a\u062e\u062f\u0645 \u0623\u0633\u0627\u0644\u064a\u0628 (Black Hat SEO) \u0633\u062a\u0636\u0631 \u0628\u0645\u0648\u0642\u0639\u0643 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u064b.<\/p>\n<ul>\n<li><b>\u0627\u0644\u0648\u0639\u0648\u062f \u0627\u0644\u0632\u0627\u0626\u0641\u0629:<\/b> \u0627\u0644\u0638\u0647\u0648\u0631 \u0641\u064a \u0627\u0644\u0645\u0631\u062a\u0628\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0639\u0644\u0649 \u0643\u0644\u0645\u0629 &#8220;\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a&#8221; \u062e\u0644\u0627\u0644 \u0634\u0647\u0631\u060c \u062a\u062d\u0642\u064a\u0642 ROAS \u0628\u0646\u0633\u0628\u0629 10:1 \u0645\u0646\u0630 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0623\u0648\u0644\u060c \u0645\u0636\u0627\u0639\u0641\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062e\u0644\u0627\u0644 90 \u064a\u0648\u0645\u0627\u064b.<\/li>\n<li><b>\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a:<\/b>\n<ul>\n<li><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (PPC):<\/b> \u062a\u062d\u062a\u0627\u062c 4-8 \u0623\u0633\u0627\u0628\u064a\u0639 \u0644\u0641\u062a\u0631\u0629 \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0631\u0628\u062d.<\/li>\n<li><b>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO):<\/b> \u0647\u064a \u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644. \u062a\u0648\u0642\u0639 \u0631\u0624\u064a\u0629 \u0646\u062a\u0627\u0626\u062c \u0645\u0644\u0645\u0648\u0633\u0629 (\u0632\u064a\u0627\u062f\u0629 \u0641\u064a \u0627\u0644\u062a\u0631\u062a\u064a\u0628 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a) \u0628\u0639\u062f <b>6 \u0625\u0644\u0649 12 \u0634\u0647\u0631\u0627\u064b<\/b> \u0645\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0627\u062f \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629.<\/li>\n<li><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649:<\/b> \u064a\u0628\u062f\u0623 \u0641\u064a \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0628\u0639\u062f 3-6 \u0623\u0634\u0647\u0631.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2><b>\u0631\u0627\u0628\u0639\u0627\u064b : \u0646\u0635\u0627\u0626\u062d\u064a \u0644\u0646\u062c\u0627\u062d \u0645\u0634\u0631\u0648\u0639\u0643 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u062a\u0633\u0648\u064a\u0642\u064a (\u062e\u0628\u0631\u0629 10 \u0633\u0646\u0648\u0627\u062a)<\/b><\/h2>\n<p>\u0647\u0630\u0647 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0646\u0627\u0628\u0639\u0629 \u0645\u0646 \u0639\u0642\u0648\u062f \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0648\u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0648\u062a\u064f\u062d\u062f\u062f \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 \u0645\u0634\u0631\u0648\u0639 \u064a\u0646\u0645\u0648 \u0648\u0645\u0634\u0631\u0648\u0639 \u064a\u062a\u0648\u0642\u0641.<\/p>\n<h3><\/h3>\n<h3><b>\u06338: \u0645\u0627 \u0647\u064a \u0623\u0647\u0645 3 \u0646\u0635\u0627\u0626\u062d \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u0645\u0648 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0645\u0634\u0631\u0648\u0639\u064a\u061f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<h4><b>1. \u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0633\u0639\u0631 (The Core Value Proposition):<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>\u0644\u0627 \u062a\u062d\u0627\u0648\u0644 \u0623\u0628\u062f\u0627\u064b \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0623\u062f\u0646\u0649\u060c \u0641\u0647\u0646\u0627\u0643 \u062f\u0627\u0626\u0645\u0627\u064b \u0645\u0646 \u064a\u0633\u062a\u0637\u064a\u0639 \u0627\u0644\u0628\u064a\u0639 \u0628\u0623\u0631\u062e\u0635 \u0645\u0646\u0643. \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0630\u0644\u0643\u060c \u062d\u062f\u062f <b>\u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 (UVP &#8211; Unique Value Proposition)<\/b> \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644\u0643 \u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644.<\/p>\n<ul>\n<li><b>\u0645\u062b\u0627\u0644:<\/b> \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0628\u064a\u0639 &#8220;\u0647\u0648\u0627\u062a\u0641 \u0623\u0631\u062e\u0635&#8221;\u060c \u0628\u0650\u0639 &#8220;\u0623\u0641\u0636\u0644 \u062f\u0639\u0645 \u0641\u0646\u064a \u0648\u0636\u0645\u0627\u0646 \u0645\u062f\u0649 \u0627\u0644\u062d\u064a\u0627\u0629&#8221; \u0623\u0648 &#8220;\u062a\u062c\u0631\u0628\u0629 \u0634\u0631\u0627\u0621 \u0645\u062e\u0635\u0635\u0629&#8221;.<\/li>\n<li><b>\u062f\u0648\u0631 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/b> \u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0641\u064a \u062a\u0636\u062e\u064a\u0645 \u0647\u0630\u0647 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>2. \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0641\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u064a\u0644 (Content is Your Digital Asset):<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0647\u0648 \u0627\u0644\u0623\u0635\u0644 \u0627\u0644\u0648\u062d\u064a\u062f \u0627\u0644\u0630\u064a \u062a\u0633\u062a\u062b\u0645\u0631 \u0641\u064a\u0647 \u0627\u0644\u064a\u0648\u0645 \u0648\u064a\u062f\u0631\u0651 \u0639\u0644\u064a\u0643 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u0628\u0639\u062f 5 \u0633\u0646\u0648\u0627\u062a (\u0639\u0628\u0631 \u0627\u0644\u0640 SEO).<\/p>\n<ul>\n<li><b>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0623\u0635\u064a\u0644:<\/b> \u0647\u0648 \u0627\u0644\u0630\u064a \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0635\u062f\u0642 \u0648\u0639\u0645\u0642\u060c \u0623\u0648 \u064a\u0642\u062f\u0645 \u0648\u062c\u0647\u0629 \u0646\u0638\u0631 \u062c\u062f\u064a\u062f\u0629 \u0644\u0645 \u064a\u0633\u0628\u0642 \u0637\u0631\u062d\u0647\u0627 (\u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629).<\/li>\n<li><b>\u0627\u0644\u0639\u0627\u0626\u062f:<\/b> \u0643\u0644\u0645\u0627 \u0632\u0627\u062f\u062a \u062c\u0648\u062f\u0629 \u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u0642\u0639\u0643\u060c \u0643\u0644\u0645\u0627 \u0642\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0646\u062e\u0641\u0636\u062a \u062a\u0643\u0644\u0641\u0629 \u0627\u0643\u062a\u0633\u0627\u0628 \u0627\u0644\u0639\u0645\u064a\u0644 (CAC).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4><b>3. \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u064a\u0644 (Customer Experience &#8211; CX) \u0647\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0647\u0645:<\/b><\/h4>\n<p>&nbsp;<\/p>\n<p>\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0623\u064a \u062d\u0645\u0644\u0629 \u0625\u0639\u0644\u0627\u0646\u064a\u0629\u060c \u0645\u0647\u0645\u0627 \u0643\u0627\u0646\u062a \u0645\u062a\u0642\u0646\u0629\u060c \u0623\u0646 \u062a\u0639\u0648\u0636 \u0639\u0646 \u0645\u0646\u062a\u062c \u0631\u062f\u064a\u0621 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0633\u064a\u0626\u0629.<\/p>\n<ul>\n<li><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0641\u0645\u0648\u064a (Word-of-Mouth):<\/b> \u0647\u0630\u0627 \u0647\u0648 \u0623\u0642\u0648\u0649 \u0623\u0646\u0648\u0627\u0639 \u0627\u0644\u062a\u0633\u0648\u064a\u0642. \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0633\u0639\u064a\u062f \u0633\u064a\u0635\u0628\u062d \u0645\u0631\u0648\u062c\u0627\u064b \u0644\u0643 (Promoter) \u0645\u062c\u0627\u0646\u0627\u064b.<\/li>\n<li><b>\u062f\u0648\u0631 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/b> \u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0645\u0639 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Feedback) \u0648\u0625\u0639\u0627\u062f\u0629 \u062a\u0648\u062c\u064a\u0647\u0647\u0627 \u0625\u0644\u0649 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u062a\u062d\u0633\u064a\u0646\u0647\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u064a\u064f\u0633\u0645\u0649 <b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062f\u0627\u062e\u0644\u064a (Inbound Marketing)<\/b>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><b>\u06339: \u0643\u064a\u0641 \u0623\u064f\u0628\u0642\u064a \u0634\u0631\u0627\u0643\u064e\u0629 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u0639\u0627\u0644\u0629 \u0648\u0645\u062b\u0645\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644\u061f<\/b><\/h3>\n<p>\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0645\u0639 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0647\u064a \u0634\u0631\u0627\u0643\u0629\u060c \u0648\u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u0639\u0644\u0627\u0642\u0629 \u0645\u0642\u062f\u0645 \u062e\u062f\u0645\u0629\/\u0639\u0645\u064a\u0644. \u0644\u0636\u0645\u0627\u0646 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u064a\u062a\u0647\u0627 \u0648\u0646\u062c\u0627\u062d\u0647\u0627:<\/p>\n<ol start=\"1\">\n<li><b>\u0643\u0646 \u0634\u0631\u064a\u0643\u0627\u064b \u0641\u064a \u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a:<\/b> \u0644\u0627 \u062a\u0644\u0642\u0650 \u0627\u0644\u0644\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0646\u062f \u0623\u0648\u0644 \u0641\u0634\u0644. \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a \u0647\u0648 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u0627\u062c\u0644\u0633\u0648\u0627 \u0645\u0639\u0627\u064b \u0644\u062a\u062d\u0644\u064a\u0644 \u0633\u0628\u0628 \u0627\u0644\u0641\u0634\u0644 \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u062a\u0635\u062d\u064a\u062d\u064a.<\/li>\n<li><b>\u0644\u0627 \u062a\u062a\u062f\u062e\u0644 \u0641\u064a \u0627\u0644\u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 (Micro-Management):<\/b> \u0623\u0646\u062a \u0648\u0638\u0641\u062a \u0627\u0644\u062e\u0628\u0631\u0627\u0621 \u0644\u064a\u0639\u0645\u0644\u0648\u0627. \u062d\u062f\u062f \u0644\u0647\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 (KPIs) \u0648\u062f\u0639\u0647\u0645 \u064a\u062e\u062a\u0627\u0631\u0648\u0646 \u0627\u0644\u0637\u0631\u0642. \u0627\u0644\u062a\u062f\u062e\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u064a\u064f\u0628\u0637\u0626 \u0627\u0644\u0639\u0645\u0644 \u0648\u064a\u0647\u062f\u0631 \u0627\u0644\u0648\u0642\u062a.<\/li>\n<li><b>\u0643\u0627\u0641\u0650\u0626 \u0639\u0644\u0649 \u0627\u0644\u0646\u062a\u0627\u0626\u062c (Performance-Based Incentives):<\/b> \u0641\u0643\u0631 \u0641\u064a \u0625\u0636\u0627\u0641\u0629 \u0628\u0646\u062f \u0641\u064a \u0627\u0644\u0639\u0642\u062f \u064a\u0645\u0646\u062d \u0627\u0644\u0634\u0631\u0643\u0629 \u0645\u0643\u0627\u0641\u0623\u0629 (Bonus) \u0639\u0646\u062f \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 (\u0645\u062b\u0644\u0627\u064b: \u062a\u062c\u0627\u0648\u0632 \u0647\u062f\u0641 ROAS \u0627\u0644\u0645\u062d\u062f\u062f). \u0647\u0630\u0627 \u064a\u062d\u0641\u0632 \u0627\u0644\u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644 \u0628\u062c\u0647\u062f \u0645\u0636\u0627\u0639\u0641 \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c \u0631\u0628\u062d\u064a\u0629 \u0644\u0643.<\/li>\n<\/ol>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<div class=\"table-block has-export-button\">\n<h2><b>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 :<\/b><\/h2>\n<p>\u062a\u0633\u0627\u0639\u062f \u0625\u062c\u0627\u0628\u0627\u062a \u0647\u0630\u0627 \u0627\u0644\u0642\u0633\u0645 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0646\u064a\u0629 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0625\u0636\u0627\u0641\u064a\u0629 \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u0628\u062d\u062b\u0648\u0646 \u0639\u0646 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b>\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0642\u0648\u0629 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/p>\n<p>&nbsp;<\/p>\n<h3><b>\u063310: \u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u062e\u0635\u064a\u0635\u0647\u0627 \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f \u0648\u0643\u064a\u0641 \u064a\u062a\u0645 \u062a\u0648\u0632\u064a\u0639\u0647\u0627\u061f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p>\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0644\u064a\u0633 \u0631\u0642\u0645\u0627\u064b \u062b\u0627\u0628\u062a\u0627\u064b\u060c \u0628\u0644 \u0647\u0648 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0646\u0645\u0648 \u0645\u0634\u0631\u0648\u0639\u0643 \u0648\u0642\u0637\u0627\u0639 \u0627\u0644\u0635\u0646\u0627\u0639\u0629:<\/p>\n<ol start=\"1\">\n<li><b>\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0646\u0627\u0634\u0626\u0629 (Startup\/Growth Stage):<\/b> \u0639\u0627\u062f\u0629 \u0645\u0627 \u062a\u062e\u0635\u0635 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u062a\u062a\u0631\u0627\u0648\u062d \u0628\u064a\u0646 <b>12% \u0625\u0644\u0649 20%<\/b> \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0647\u0627 \u0627\u0644\u0645\u062a\u0648\u0642\u0639\u0629 \u0623\u0648 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629\u060c \u0648\u0630\u0644\u0643 \u0644\u0623\u0646\u0647\u0627 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a (Awareness) \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u062d\u0635\u0629 \u0633\u0648\u0642\u064a\u0629 \u0628\u0633\u0631\u0639\u0629.<\/li>\n<li><b>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0642\u0627\u0626\u0645\u0629 (Established Business):<\/b> \u062a\u062e\u0635\u0635 \u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u0628\u064a\u0646 <b>5% \u0625\u0644\u0649 10%<\/b> \u0645\u0646 \u0625\u064a\u0631\u0627\u062f\u0627\u062a\u0647\u0627 \u0627\u0644\u0633\u0646\u0648\u064a\u0629 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a\u0629 \u0644\u0644\u062a\u0633\u0648\u064a\u0642\u060c \u0645\u0639 \u062a\u0631\u0643\u064a\u0632 \u0623\u0643\u0628\u0631 \u0639\u0644\u0649 \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 (Retention).<\/li>\n<\/ol>\n<p><b>\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 (\u0627\u0644\u0642\u0627\u0639\u062f\u0629 \u0627\u0644\u0630\u0647\u0628\u064a\u0629):<\/b><\/p>\n<ul>\n<li><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u0645\u062f\u0641\u0648\u0639 (Paid Ads &#8211; 50% \u0625\u0644\u0649 70%):<\/b> \u062a\u0634\u0645\u0644 \u0645\u0627 \u062a\u062f\u0641\u0639\u0647 \u0644\u0645\u0646\u0635\u0627\u062a \u0645\u062b\u0644 \u062c\u0648\u062c\u0644 \u0648\u0641\u064a\u0633\u0628\u0648\u0643 \u0648\u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645. \u0647\u0630\u0627 \u0627\u0644\u062c\u0632\u0621 \u064a\u0648\u0641\u0631 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0648\u064a\u0632\u064a\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0641\u0648\u0631\u064a\u0629.<\/li>\n<li><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u062e\u062f\u0645\u0629 (Service Fees &#8211; 20% \u0625\u0644\u0649 30%):<\/b> \u0645\u0627 \u062a\u062f\u0641\u0639\u0647 \u0644\u0640 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u0648\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629.<\/li>\n<li><b>\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0640 SEO (10% \u0625\u0644\u0649 20%):<\/b> \u0647\u0630\u0627 \u0647\u0648 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0643 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0623\u0635\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/li>\n<\/ul>\n<blockquote><p><b>\u0646\u0635\u064a\u062d\u0629 \u0639\u0645\u0644\u064a\u0629:<\/b> \u0646\u0627\u0642\u0634 \u0645\u0639 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0645\u062d\u062a\u0645\u0644\u0629 \u062d\u0648\u0644 \u0627\u0644\u062d\u062f \u0627\u0644\u0623\u062f\u0646\u0649 \u0627\u0644\u0645\u0648\u0635\u0649 \u0628\u0647 \u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0644\u062a\u0643\u0648\u0646 \u062d\u0645\u0644\u0627\u062a\u0643 \u0645\u062c\u062f\u064a\u0629\u060c \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u0647\u062f\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0627\u062a \u0627\u0644\u0631\u0645\u0632\u064a\u0629 \u0627\u0644\u062a\u064a \u0644\u0627 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h3><b>\u063311: \u0643\u0645 \u0645\u0646 \u0627\u0644\u0648\u0642\u062a \u064a\u0633\u062a\u063a\u0631\u0642 \u0631\u0624\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 \u0645\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f<\/b><\/h3>\n<p>\u0647\u0630\u0627 \u0647\u0648 \u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0623\u0643\u062b\u0631 \u0634\u064a\u0648\u0639\u0627\u064b\u060c \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u062e\u062a\u0644\u0641 \u062c\u0630\u0631\u064a\u0627\u064b \u062d\u0633\u0628 \u0627\u0644\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u064a\u0647\u0627 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b>:<\/p>\n<div class=\"horizontal-scroll-wrapper\">\n<div class=\"table-block-component\">\n<div class=\"table-block has-export-button\">\n<div class=\"table-content not-end-of-paragraph\" data-hveid=\"0\" data-ved=\"0CAAQ3ecQahcKEwig28ad79-QAxUAAAAAHQAAAAAQUA\">\n<table>\n<thead>\n<tr>\n<td><strong>\u0642\u0646\u0627\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a<\/strong><\/td>\n<td><strong>\u0648\u0642\u062a \u0631\u0624\u064a\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0644\u0645\u0648\u0633\u0629 (\u0628\u0627\u0641\u062a\u0631\u0627\u0636 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u062c\u064a\u062f)<\/strong><\/td>\n<td><strong>\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/strong><\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><b>\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 (PPC\/Social Ads)<\/b><\/td>\n<td>4 &#8211; 8 \u0623\u0633\u0627\u0628\u064a\u0639 (\u0628\u0639\u062f \u0641\u062a\u0631\u0629 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0627\u0644\u0623\u0648\u0644\u064a\u0629)<\/td>\n<td>\u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 (Leads).<\/td>\n<\/tr>\n<tr>\n<td><b>\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)<\/b><\/td>\n<td>6 &#8211; 12 \u0634\u0647\u0631\u0627\u064b<\/td>\n<td>\u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0641\u064a \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0648\u062a\u0635\u062f\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644.<\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b><\/td>\n<td>3 &#8211; 6 \u0623\u0634\u0647\u0631<\/td>\n<td>\u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629 \u0648\u0627\u0644\u0633\u0644\u0637\u0629 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/td>\n<\/tr>\n<tr>\n<td><b>\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a (Email Marketing)<\/b><\/td>\n<td>\u0641\u0648\u0631\u064a \u0625\u0644\u0649 3 \u0623\u0634\u0647\u0631<\/td>\n<td>\u0646\u062a\u0627\u0626\u062c \u0645\u0645\u062a\u0627\u0632\u0629 \u0641\u064a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0642\u064a\u0645\u0629 \u0639\u0645\u0631 \u0627\u0644\u0639\u0645\u064a\u0644 (CLV).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"horizontal-scroll-wrapper\">\n<div class=\"table-block-component\">\n<div class=\"table-block has-export-button\">\n<div class=\"table-content not-end-of-paragraph\" data-hveid=\"0\" data-ved=\"0CAAQ3ecQahcKEwig28ad79-QAxUAAAAAHQAAAAAQUA\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><b>\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/b> \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062d\u0643\u0645 \u0639\u0644\u0649 \u0623\u062f\u0627\u0621 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0642\u0628\u0644 \u0645\u0631\u0648\u0631 <b>3 \u0623\u0634\u0647\u0631<\/b> \u0639\u0644\u0649 \u0627\u0644\u0623\u0642\u0644\u060c \u062d\u064a\u062b \u062a\u062d\u062a\u0627\u062c \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0644\u0648\u0642\u062a \u0644\u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0643\u0627\u0641\u064a\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0646\u064a\u0631\u0629.<\/p>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>\n<p>&nbsp;<\/p>\n<h3><b>\u063312: \u0647\u0644 \u064a\u062c\u0628 \u0623\u0646 \u0623\u0647\u062a\u0645 \u0641\u0642\u0637 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a (Social Media Marketing)\u061f<\/b><\/h3>\n<p>\u0644\u0627\u060c \u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0642\u0646\u0627\u0629 \u0648\u0627\u062d\u062f\u0629 (Social Media Marketing &#8211; SMM) \u0647\u0648 \u062e\u0637\u0623 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u0627\u062f\u062d\u060c \u0648\u064a\u062c\u0639\u0644 \u0645\u0634\u0631\u0648\u0639\u0643 \u0639\u0631\u0636\u0629 \u0644\u0644\u062e\u0637\u0631:<\/p>\n<ol start=\"1\">\n<li><b>\u0641\u0642\u062f\u0627\u0646 \u0627\u0644\u0633\u064a\u0637\u0631\u0629:<\/b> \u0623\u0646\u062a \u0644\u0627 \u062a\u0645\u0644\u0643 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u061b \u0641\u064a\u0633\u0628\u0648\u0643 \u0623\u0648 \u0625\u0646\u0633\u062a\u063a\u0631\u0627\u0645 \u0642\u062f \u062a\u063a\u064a\u0631 \u0627\u0644\u062e\u0648\u0627\u0631\u0632\u0645\u064a\u0627\u062a (Algorithms) \u0641\u064a \u0623\u064a \u0648\u0642\u062a\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u062f\u0649 \u0648\u0635\u0648\u0644 \u0645\u0646\u0634\u0648\u0631\u0627\u062a\u0643 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u0623\u0648 \u0642\u062f \u064a\u062a\u0645 \u062d\u0638\u0631 \u062d\u0633\u0627\u0628\u0643.<\/li>\n<li><b>\u0639\u062f\u0645 \u062a\u063a\u0637\u064a\u0629 \u062f\u0648\u0631\u0629 \u0627\u0644\u0634\u0631\u0627\u0621:<\/b> \u063a\u0627\u0644\u0628\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 <b>\u062c\u0648\u062c\u0644<\/b> \u0644\u0644\u0628\u062d\u062b \u0639\u0646 \u062d\u0644\u0648\u0644 \u0644\u0644\u0645\u0634\u0643\u0644\u0627\u062a (\u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621)\u060c \u0628\u064a\u0646\u0645\u0627 \u064a\u0633\u062a\u062e\u062f\u0645\u0648\u0646 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u0644\u062a\u0631\u0641\u064a\u0647 \u0648\u0627\u0644\u062a\u0648\u0627\u0635\u0644 (\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a).<\/li>\n<li><b>\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0637\u0648\u064a\u0644:<\/b> \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0633\u0631\u064a\u0639\u0629 (Short-Term Gains)\u060c \u0628\u064a\u0646\u0645\u0627 <b>\u0627\u0644\u0640 SEO \u0648\u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/b> \u064a\u0628\u0646\u064a\u0627\u0646 \u0623\u0635\u0648\u0644\u0627\u064b \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u062c\u0644 (Long-Term Assets) \u062a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0640 CAC.<\/li>\n<\/ol>\n<p><b>\u0627\u0644\u062e\u064a\u0627\u0631 \u0627\u0644\u0623\u0641\u0636\u0644:<\/b> \u064a\u062c\u0628 \u0623\u0646 \u062a\u062e\u062a\u0627\u0631 <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u062a\u0646\u0635\u062d\u0643 \u0628\u0640 <b>\u062a\u0646\u0648\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 (Channel Diversification)<\/b>. \u0641\u0645\u062b\u0644\u0627\u064b\u060c \u0627\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0648\u0639\u064a\u060c \u0627\u0644\u0640 SEO \u0644\u062a\u0644\u0628\u064a\u0629 \u0646\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p>\n<\/div>\n<h3><b>\u063313: \u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0648\u0634\u0631\u0643\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u061f<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><b>\u0627\u0644\u0648\u0643\u0627\u0644\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629:<\/b> \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0637\u0628\u0648\u0639\u0629\u060c \u0627\u0644\u062a\u0644\u0641\u0632\u064a\u0648\u0646\u060c \u0648\u0627\u0644\u0644\u0648\u062d\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 (Out-of-Home). \u0642\u064a\u0627\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u0641\u064a\u0647\u0627 \u0635\u0639\u0628 \u0648\u0645\u0643\u0644\u0641.<\/li>\n<li><b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a:<\/b> \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 (Google, Social, Email, Mobile). \u062a\u062a\u0645\u064a\u0632 \u0628\u0640 <b>\u0627\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u062f\u0642\u064a\u0642 (Measurability)<\/b> \u0644\u0644\u0640 ROI \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0642\u0627\u0631\u064a\u0631 \u0634\u0641\u0627\u0641\u0629 \u062d\u0648\u0644 \u0627\u0644\u0640 KPIs \u0627\u0644\u0631\u0628\u062d\u064a\u0629.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<blockquote>\n<h5 style=\"text-align: center;\"><b>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 :<\/b> <b>\u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/b> \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 \u0644\u0627 \u062a\u0628\u064a\u0639 &#8220;\u062e\u062f\u0645\u0627\u062a&#8221; \u0628\u0644 \u062a\u0628\u064a\u0639 &#8220;\u0646\u062a\u0627\u0626\u062c \u0631\u0628\u062d\u064a\u0629&#8221; \u062a\u0642\u0627\u0633 \u0628\u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0648\u0627\u0636\u062d\u0629 \u0645\u062b\u0644 <b>CAC \u0648 ROAS<\/b>. \u0643\u0646 \u0648\u0627\u0639\u064a\u0627\u064b\u060c \u0643\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b\u060c \u0648\u0637\u0627\u0644\u0628 \u0628\u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0645\u0633\u0627\u0621\u0644\u0629. \u062a\u0630\u0643\u0631 \u0623\u0646 \u0634\u0631\u0627\u0643\u062a\u0643 \u0645\u0639\u0647\u0645 \u062a\u0628\u062f\u0623 \u0628\u0641\u0647\u0645\u0643 \u0627\u0644\u0639\u0645\u064a\u0642 \u0644\u0623\u0647\u062f\u0627\u0641\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u060c \u0648\u062a\u0646\u062a\u0647\u064a \u0628\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0645\u0633\u062a\u062f\u0627\u0645 \u0644\u0627 \u064a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u0638\u060c \u0628\u0644 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0645\u062d\u0643\u0645.<\/h5>\n<\/blockquote>\n<h4 style=\"text-align: center;\"><span id=\"ahsl_ly_thlyl_mjany_lhmltk_alalanyt_alan\" style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/api.whatsapp.com\/send?phone=201050127337\" target=\"_blank\" rel=\"noopener\"><strong>\u0627\u062d\u0635\u0644 \u0639\u0644\u0649 \u0627\u0633\u062a\u0634\u0627\u0631\u0629 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u0639\u0645\u0644\u0643 \u0627\u0644\u0627\u0646<\/strong><\/a><\/span><\/h4>","protected":false},"excerpt":{"rendered":"<p>\u0647\u0644 \u0623\u0646\u062a \u0635\u0627\u062d\u0628 \u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u0642\u0627\u0626\u062f \u0623\u0639\u0645\u0627\u0644 \u064a\u0628\u062d\u062b \u0639\u0646 \u0634\u0631\u0643\u0629 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062d\u0642\u0642 \u0644\u0643 \u0646\u0645\u0648\u0627\u064b \u062d\u0642\u064a\u0642\u064a\u0627\u064b \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0627\u064b\u061f \u0641\u064a \u0633\u0648\u0642 \u064a\u0639\u062c &#8230; <a class=\"cz_readmore\" 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